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language is power

The science of language

I write about how words shape power, leadership, and product culture. Read my work to understand how language can help you work differently, and lead with sharper linguistic awareness.

Read more on my substack

INDIVIDUAL & ORGANISATIONAL LEVEL

Authentic Speech

How we detect deception and crave authentic connection. Learn how linguistics explains our uncanny ability to detect fake speech

Patronising speech

The hidden language of patronising speech. Linguists have mapped the cues your brain picks up in an instant.

SPEECH COMMUNITIES

Your team speaks the same 'language' - that's actually a problem

LANGUAGE & POWER

What two French thinkers can teach us about why some people's words just carry more weight and how language doesn't just reflect power, it creates it.

THE SECRET LANGUAGE OF QUESTIONS

How to read between the lines and control any conversation. Every day, you’re surrounded by conversations that aren’t really about what they appear to be about.

Systems & Industry Level

Money, morality and meaning

A cultural exploration of how language impacts our relationship with money

FINANCIAL EDUCATION

Why "financial literacy" is failing us and what we need to do about it

GEN Z

Love them or hate them, they're defining the new world. How linguistic innovation shapes financial behaviour and learning

Strategic & Geopolitical Level

LLMs & GLOBAL LINGUISTIC IDENTITY

Sillicon Valley's blindspot - how small nations are challenging Big Tech's dominance by building AI systems that actually understand their people.

LINGUISTIC SHIFTS IN ECOMMERCE

We spent twenty years teaching ourselves to talk like search engines. Now commerce speaks human again, and nobody’s quite ready for what that means.

LINGUISTICS GAP IN AI LEADERSHIP

Why billions in AI investment keep missing what matters

The Strategic Linguist podcast

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