I write about how words shape power, leadership, and product culture. Read my work to understand how language can help you work differently, and lead with sharper linguistic awareness.

How we detect deception and crave authentic connection. Learn how linguistics explains our uncanny ability to detect fake speech
The hidden language of patronising speech. Linguists have mapped the cues your brain picks up in an instant.
Your team speaks the same 'language' - that's actually a problem
What two French thinkers can teach us about why some people's words just carry more weight and how language doesn't just reflect power, it creates it.
How to read between the lines and control any conversation. Every day, you’re surrounded by conversations that aren’t really about what they appear to be about.

A cultural exploration of how language impacts our relationship with money
Why "financial literacy" is failing us and what we need to do about it
Love them or hate them, they're defining the new world. How linguistic innovation shapes financial behaviour and learning

Sillicon Valley's blindspot - how small nations are challenging Big Tech's dominance by building AI systems that actually understand their people.
We spent twenty years teaching ourselves to talk like search engines. Now commerce speaks human again, and nobody’s quite ready for what that means.
Why billions in AI investment keep missing what matters
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